Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a few things that you might want to consider:
What are you trying to achieve?
There are numerous reasons to join social media: providing faster and better customer service, increasing the visibility of your firm, networking with other professionals,… Maybe you want to join because of external or internal pressure to do so, or because it is ‘the done thing’.
It’s important to have realistic expectations however, while social media is a fantastic tool, it’s not a magic wand to solve your business’s flaws.
You will not reach everyone
And you don’t really want to. Newbies to social media can be easily disappointed when their followers don’t reach astronomical heights, or if they fail to receive the feedback they desire. Trying to reach too wide a demographic leads to a scattergun approach and will muddy your business’s image.
Aim for a niche audience
Niches thrive on the internet. You need to identify which one(s) you want to reach. Research what content they enjoy sharing and reading, and on which corners of the internet they hang out.
Don’t spread yourself too thin
Another common error for companies is to sign up to every social media network under the sun. Instead, your research into your target audience should dictate which channels to concentrate on.
Generally speaking, B2Bs businesses should consider Linkedin, YouTube, and Twitter as their first port of call, though there might find rich opportunities in Facebook and Google + groups, or break new ground on Twitter or Blab. The right network(s) will vary from business to business, so listen to your research.